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System and method for identification and insertion of advertisement into broadcast programs. RU patent 2299523.

FIELD: broadcast program translation systems, and, in particular, systems for identification and insertion of advertisement into broadcast programs.

SUBSTANCE: in accordance to method, broadcasting data stream is received, advertisement is identified in broadcast data stream and schedule of advertisements is renewed, including information, identifying advertisement and position of advertisement in program for broadcast data stream. During reproduction, advertisement or substituting advertisement are inserted into program in aforementioned position or different position in program.

EFFECT: creation of secondary broadcasting service for increasing efficiency of advertisements.

2 cl, 10 dwg

IPC classes for russian patent System and method for identification and insertion of advertisement into broadcast programs. RU patent 2299523. (RU 2299523):

H04N7/16 - Analogue secrecy systems; Analogue subscription systems

H04N7/08 - Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band

G09F25 - Audible advertising

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