Complex system for counterfeit protection of commodity. RU patent 2519564.

FIELD: information technology.

SUBSTANCE: system comprises a rights holder client office, a consumer interface, an intellectual property audit and registration unit, a unit for producing identification labels, a system administrator unit equipped with a database forming module, an identification label verification module and a statistics and analysis module, a unit for detecting and intercepting distribution points of counterfeit products, a marketing communications unit and a consumer information support unit.

EFFECT: high degree of counterfeit protection of commodities by securing all phases of production and sale of a commodity.

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THE TECHNICAL FIELD

The invention relates to the field of protection against counterfeiting and forgery of items of mass production, in particular, to information systems the identification of the authenticity of the goods and protection of the goods against forgery.

In the modern market the problem of protection of the goods against forgery increasingly concerned about the society. Until recently, none of the long-used methods of protection was not present all the necessary ingredients for the effective solution of this problem. Therefore today there is a need for a simple, versatile, reliable and efficient system of protection of the goods against forgery.

PRIOR ART

A well-known system of marking and identification of authenticity of the product (patent RU 2183349 C1, G06K 1/12, G06K 9/00, 2000), in which the object (product) or on its label put marking the security code, including individual product code generated using a random number generator. Codes are passed through telecommunication facilities and record it to the database control service, thus marking the security code on the product or on its label opaque cover washable layer. In the given known to the system, the number of marking items not specified, the marking of the goods, the recording of non-marking in the database and application security code opaque erasable layer are made simultaneously (in parallel), which makes it impossible for the detection of manufacture of goods in quantity than produced by the manufacturer or specified in the license.

In addition, application use sticker large amounts of information, different encrypted. When checking requires special equipment, which complicates the use of this system by end users.

Known accounting system of promotion of the goods on the market (RU 2323474 C1, G06K 1/00, G09F 3/00, 2007), which use the ID, made in the form of cards intended for placing on the product or its packaging. On the card marked few strips with ordinals, with hidden unique numbers assigned to the goods at the production stage. Strips made with the possibility of irreversible disclosures hidden numbers. The authenticity of the product checked by accessing the database manufacturer using information from the front side of the card, read the unique rooms, as well as the serial numbers of the strip, which caused a few unique number.

In this system uses multiple hidden application of unique numbers under erasable opaque layers, however, when testing is necessary in addition to the unique rooms to enter the ordinal number of a strip, which caused the mentioned number. The introduction of a large number of digits may be difficult for the user when authenticating to the goods.

Closest to the proposed system is determining the authenticity of goods (patent RU 2321890 C1, G06Q 30/00, 2006). On the goods or their packaging put N-digit number and instructions on checking of the specified number. These N-digit numbers and unique codes corresponding to them, generate using the program once during the installation system. N-digit number assigned to the product in the centre of the assignment of unique codes of the goods. Simultaneously recording the information in a single database, which includes the corresponding N-digit number unique product code, containing the country code, the code of the manufacturer, the product code, additional codes information, including advertising. The authenticity of the product checked by comparing the United database of the unique code of the goods, corresponding to the N-digit number that is reported to the user via telecommunication means. When a match is reported N-digit numbers N-digit number, a single database of consumer report information on the goods, on the basis of which conclusion about the authenticity of the goods, and if this does not match these numbers tell the customer that the goods are considered counterfeit.

This outdoor use N-digit number, which leads to the possibility of easy it up, and in addition to information about the product outdoor N-digit number has additional codes information (for example, advertising)that authentication will lead to a reviewer unnecessary information, and the database is used to store additional information will require additional hardware.

None of the known systems of protection of the goods from falsification and identification of authenticity of the goods does not allow to provide comprehensive protection of the goods at all stages from production and development of intellectual property before the purchase of the goods by the consumer.

The technical result is achieved by the claimed system, is to expand its functionality authentication of traded goods and increase the level of protection of the goods against forgery.

Separate blocks of the proposed system of protection of the goods from falsification related in a certain way among themselves, make a new collection of elements of a comprehensive system of protection from counterfeit, which is the object of the present invention.

DISCLOSURE OF THE INVENTION

This technical result is achieved by a complex system of protection of the goods from falsification and identification of the authenticity of the product contains the Cabinet of client-owner, the user interface, the unit of the audit and registration of intellectual property objects, the unit of manufacture identification tags, the block of the system administrator, equipped with a module of formation of the database, the module checks the identification label of the product and the module of statistics and analysis, the unit identify and manage distribution points counterfeit, block marketing communications, and block information support of consumers, and the outputs of the Cabinet of client-owner associated with the unit of the audit and registration of intellectual property objects, the unit system administrator and block identify and manage distribution points counterfeit; inputs of the Cabinet of client-owner associated with the unit of the audit and registration of intellectual property objects, the unit of manufacture of identification marks, unit administrator, unit identify and manage distribution points counterfeit and block marketing communications; the inputs and outputs of the user interface associated with a block system administrator, unit identify and manage distribution points counterfeit and block information support of the customers; the inputs and outputs of the unit of the audit and registration of intellectual property objects linked with a customer's profile-owner and a block system administrator; the outlets of the unit of manufacture identification labels associated with the customer's profile-owner and block the system administrator; log block the production of an identification label is associated with a block system administrator; the inputs and outputs of the unit identify and manage distribution points counterfeit associated with the customer's profile-owner, user interface, unit administrator of the system and the unit of information support of the customers; the inputs and outputs of the unit of marketing communications connected with the customer's profile-owner and a block system administrator; the outlets of the unit of information support of the customers associated with the customer's profile-owner, user interface, the unit system administrator and block identify and manage distribution points counterfeit; and the unit of information support of the customers associated with the user interface, block the system administrator and block identify and manage distribution points counterfeit.

BRIEF DESCRIPTION OF DRAWINGS

Figure 1 shows a block diagram of the complex system of protection of the goods from falsification and identification of authenticity of the goods.

AN EXAMPLE OF IMPLEMENTATION OF THE INVENTION

As shown in figure 1, a comprehensive system of protection of the goods against forgery contains the Cabinet of client-owner of 1, 2 user interface, a unit of the audit and registration of intellectual property objects 3, block making identification labels, 4, block system administrator 5, equipped with a module of formation of databases 6, the module checking fingerprints of article 7 and the module of statistics and analysis 8 block identify and manage distribution points counterfeit 9, block marketing communications 10 and block information support consumers ' 11, and the outputs of the Cabinet of client-owner 1 are associated with a block of audit and registration of intellectual property objects 3, unit administrator 5 and unit identify and manage distribution points counterfeit 9; inputs of the Cabinet of client-owner 1 are associated with a block of audit and registration of intellectual property objects 3, block manufacture identification labels, 4, block system administrator 5, block identify and manage distribution points counterfeit 9 and block marketing communications 10; the inputs and outputs of the interface 2 user associated with a block system administrator 5, block identify and manage distribution points counterfeit 9 and unit information customer support 11; the inputs and outputs of the unit of the audit and registration of intellectual property objects 3 are associated with the customer's profile-owner of 1 and block system administrator 5; the outlets of the unit of manufacture 4 identification marks are associated with the Cabinet of client-owner of 1 and block system administrator 5; the input unit of manufacturing 4 identification marks associated with a block system administrator 5; the inputs and outputs of the unit identify and manage distribution points counterfeit 9 is connected with the Cabinet of client-owner of 1, 2 user interface, a module system administrator 5 and unit information customer support 11; the inputs and outputs of the unit of marketing communications 10 associated with the customer's profile-owner of 1 and block system administrator 5; the outlets of the unit of information support of consumers 11 associated with the Cabinet of client-owner of 1, 2 user interface, a module system administrator 5 and unit identify and manage distribution points counterfeit 9; and the unit of information support of consumers 11 are associated with 2 user interface, a module system administrator 5 and unit identify and manage distribution points counterfeit 9.

The Cabinet of client-owner of 1 is the interface of the licensor (producer) - the automated workplace (in particular, personal computer, mobile terminals), made with the possibility of Internet connection.

At the entrance of the Cabinet of client-owner of 1 goes:

- information from the block of audit and registration of intellectual property objects 3, concerning the conclusion on possibility of use the licensor (producer) of this system of protection;

- information from the block system administrator 5 to configure the system need or request customer and information on the activation of identification marks consumers, statistics and Analytics of the previously executed consumers activation identification marks;

- identification marks on physical media from a block of manufacturing 4 identification marks, as a particular case - stickers with identification marks;

- information from block identify and manage distribution points counterfeit 9 cases of detection of counterfeit and fraud and the suppression of this activity, performed in accordance with the client's request;

- information from block marketing communications 10, in particular, current information on the system setup program on marketing campaigns that stimulate the end user for authentication of goods;

- information from the unit of information support of consumers 11 statistical nature.

The output of the Cabinet of client-owner of 1: - information for the unit audit and registration of intellectual property objects 3 relating to the scope and status of protection required registration of objects;

request for use of the system and information for the block system administrator 5 regarding the parameters of the protected goods and the definition of responses security systems;

- information for the block identify and manage distribution points counterfeit-9, in particular, prompt setting on the activities undertaken after identifying counterfeit;

- information for the block of marketing communications 10 to setup the system under carrying out of marketing activities that stimulate the end user to check the authenticity of the goods.

User's interface 2 is also access terminal user to the system and is an automated workplace (in particular, personal computer, mobile terminals), made with the possibility of Internet connection and/or connectivity via SMS.

At the entrance of 2 user interface: - information from the block system administrator 5 on the results of authentication of the identification label of the product (the product is genuine or not);

- information from the block identify and manage distribution points counterfeit 9 on cooperation in the framework of restraint of trade outlets selling fake or counterfeit products;

- information from a block of information support of consumers about 11 versions of the test results, the issues and problems that arise among consumers, and other reference information received from the customer.

Output 2 user interface: - transfer of identification labels in the block system administrator 5 (in two ways - via the Internet or via SMS), the transmission of information in databases for storage and subsequent analysis;

- in the block identify and manage distribution points counterfeit 9, in the case of consumer counterfeit or altered checks, scans packing etc;

- the information in the block of information support of consumers 11, for example, reports on the results of marketing promotions and bonuses.

Unit audit and registration of intellectual property objects 3 is a workstation connected via the Internet to remote search engines: Rospatent, WIPO, European Union and other foreign patent offices, and also with automated systems of Rospatent paperless office of trademarks and inventions.

Unit audit and registration of intellectual property objects 3 made with the possibility of detecting objects of intellectual property, to determine the degree of protection of intellectual property objects, drawing up and filing of documents for registration of rights to objects of intellectual property (trademarks, industrial designs, inventions and utility models) and reminders about necessity of extension and maintenance of security documents on objects of intellectual property.

At the entrance of the block of audit and registration of intellectual property objects 3 - information from the Cabinet of client-owner 1 about objects of intellectual property requiring protection;

information from a block administrator 5 about the necessity of prolongation of security documents on objects of intellectual property.

At the output of audit and registration of intellectual property objects 3:

- information for the Cabinet of client-owner of about 1 degree of protection of the intellectual property object and its reception, a reminder of the necessity of prolongation of the security documents;

- information for the block system administrator 5 about the possible activation of databases.

Block making identification labels 4 is an automated production line capable of producing, for example, stackers system of protection of the goods against forgery, or labels or other media identification labels.

The unit of manufacture 4 identification marks shall receive a unique identification labels, including code of the manufacturer, the product code and number of the goods; the implementation of the code of the manufacturer of the product code and number of the product in the form of digits and/or letters, and/or signs and/or their combinations; drawing on the sticker or label or packaging, or insert a unique identification number and contact information for verification of identification marks consumers; protection identification labels from reading before opening the package of the goods.

At the entrance of the block making identification marks 4 - information from the block system administrator 5, in particular, the production of ID tags and database identification labels.

At the output of the manufacturing identification marks 4 - identification marks on a material carrier, for example, stickers with identification marks;

- information for the block system administrator 5, including command to activate or deactivate the identification marks;

- information about your order is ready identification labels for client Cabinet-owner of 1.

Block system administrator 5 is a software-hardware complex providing the required level of operational tools of influence on the operational part of the system of protection of the goods against forgery, through the implementation of input/output data, create, control, and update queries to the system and control certain processes that implement the basic functional capabilities of the system, with the possibility of on-line processing of large data arrays.

Block system administrator 5 consists of interrelated:

- module of formation of databases 6 identification labels representing a server, MySQL database, and allows you to manage database system;

- the module checks the identification label 7, performing a comparison adopted a unique identification labels with labels written to the database, including the code of the manufacturer, the product ID and item number; the direction of the response to the user's interface 2 on matching or mismatching adopted identification labels with labels written to the database;

- the module of statistics and analysis 8 engaged in the processing of statistics of checks and analysis, in particular:

- the number of inspections,

- sources checks

communications operators,

- the name of the scanned goods,

- regions of checks,

- audit dates.

On the input side of the system administrator 5: - information from the Cabinet of client-owner 1, in particular the request for the use of the system and information regarding the parameters of the protected goods and definition of responses security systems;

- transfer of identification tags from the user interface 2 (two ways - via the Internet or via SMS), the transmission of information in databases for storage and subsequent analysis;

- information from the block of audit and registration of intellectual property objects 3 about the possibility of activation of databases;

- information from the power production 4 identification marks, including command to activate or deactivate the identification marks;

- information from block identify and manage distribution points counterfeit 9 on the work done on the revealed identification marks;

- information from the block of marketing communications 10 settings marketing campaigns;

- information from the unit of information support of consumers 11 - data for the module of statistics and analysis 8.

At the output of the system administrator 5: - the information office of the client-the copyright holder 1 to configure the system needs (demand) of the client and the information about the activation of identification marks consumers, statistics and Analytics of the previously executed consumers activation identification marks;

- information for interface 2 user on the results of authentication of the identification label of the product (the product is genuine or not);

- information for the unit audit and registration of intellectual property objects 3 about the necessity of prolongation of security documents on objects of intellectual property;

for block manufacture identification labels 4, in particular, the production of ID tags and database identification labels.

- information for the block identify and manage distribution points counterfeit 9 about the authenticity or not authentic identification labels and statistics identify non-genuine labels in the system;

- information for the block of marketing communications about 10 marks, which are used in the system for carrying out promotional actions, about the goods involved in the action;

information for the block of information support consumers ' 11 about the protected goods and checking identification labels.

Block identify and manage distribution points counterfeit-9 made in the form of a hardware-software complex, with the possibility of Internet connection and is a set of software modules that shows the process of interaction with retail outlets; the authorities of the Ministry of internal Affairs (MVD); with Rospatent; with the chamber of Commerce and industry (CCI).

At the entrance of the block identify and manage distribution points counterfeit-9: - information from the Cabinet of client-owner of 1 of the protected objects of intellectual property;

- information from the user interface 2 on the identification of the non-authentic marks and places of sale of goods with false labels;

- information from the block system administrator about 5 authentication or is not authentic identification labels and statistics identify non-genuine labels in the system;

- information from the unit of information support of consumers 11 on cases of complaints of consumers on the issue of identifying their identification marks, not confirming the authenticity of the goods.

At the output of the identify and manage distribution points counterfeit-9: - information for the Cabinet of client-owner of 1 of the identified locations and activities to curb their activities;

- information for interface 2 user on the procedure for detection of false identification label;

- information for the block system administrator 5 about the work that was identified identification marks;

information for the block of information support of consumers 11 - the algorithm of work with consumers, found inauthentic identification tag.

Block marketing communications 10 is a software that allows you to conduct marketing activities for promotion of goods, protected from fakes and promotion of outlets and end users to authenticate products and to support the promotion of goods (PR).

At the entrance of the block of marketing communications 10: - information from the Cabinet of client-owner of 1 relating to the type and settings of the shares;

- information from the block system administrator 5 of the tags used in the system for carrying out promotional actions, about the goods involved in the action.

At the output of marketing communications 10: information for client Cabinet-owner of 1 of the course and the results of marketing promotional actions;

- information for the block system administrator 5 settings marketing campaigns.

The block of information support of consumers 11 is a hardware-software complex, allowing to manage incoming and outgoing calls on all known communication channels and carrying out:

- reception of incoming calls;

- outgoing messages;

- collection of information about places of realization of counterfeit;

- monitoring of communication with users;

- formation of reports;

- notification of users.

At the entrance of the block of information support of consumers 11: - information from the block system administrator 5 about the protected goods and checking identification marks;

- information from block identify and manage distribution points counterfeit-9 - the algorithm of work in case of the customer's identification tag, not confirming the authenticity of the goods;

- interface-2 user - request help information.

At the output of information support of consumers 11 - information for the Cabinet of client-owner of 1 of incoming questions and consumer issues;

- information for the block system administrator 5 - data for the module of statistics and analysis 8;

- information for the block identify and manage distribution points counterfeit 9 for buying consumer goods, who have not confirmed the authenticity of the identification label;

- information for 2 user interface reference.

We offer a comprehensive system of protection of the goods against forgery operates as follows.

From companies interested in protecting their products against counterfeiting, a request is made for use of the system. Block system administrator 5 configures the client area of the right holder 1, through which the further interaction with the interested company, enters the initial information about interested company, its goods and request, and provides access to this office the representative of this company.

Information about the manufacturer and the product is passed to the block of audit and registration of intellectual property objects 3, where:

- identifies the objects of intellectual property - trademarks, labels, company names, etc.;

- check their eligibility - availability of legally relevant security documents and their contents, determining the degree of protection of objects of intellectual property;

- prepares a report containing the results of the audit and recommendations for improving the system of management and protection of intellectual property;

- initiated the process of obtaining titles of protection in accordance with legislation of the Russian Federation.

All information received is passed to block the system administrator 5, where it is processed and stored.

In case of positive result of the audit, information about the manufacturer and the product is passed to block the system administrator 5. The positive result of the audit gives confirmation to the administrator about the use of the module checking of identification marks 7 for a particular manufacturer and adjustment module the formation of databases 6. Under specific product manufacturer as a database and configures the module identifier marks 7. The data portion of the block system administrator 5, namely generated identification labels, are transferred to production in the block of manufacturing 4 identification marks.

In the particular case of manufactured identification labels as stackers (DAT stickers) are delivered to the production, the goods are marked mentioned stackers and sent to the trading network.

Next, the user erases (removes) a protective layer sticker, using mobile terminal sends the code with an identification label, in block system administrator 5, namely in the module identifier marks 7 associated with a block of information customer support 11.

In response to a request block system administrator 5 provides information:

1. on results of verification of identification marks:

- the goods are genuine, if received from the system information about the name and manufacturer of the same name and manufacturer of the purchased goods;

- the goods are counterfeit, if received from the system information about the name and the manufacturer does not match the name and manufacturer of the purchased goods, and if the number DAT-sticker not logged in or introduced repeatedly;

2. about winning the code in the planned terms of stimulating action.

With the help of this system the manufacturer of the products marked with identification marks (stackers), can be obtained online on requests from 2 user interface, various statistics on inspections, including on the number of inspections, source inspections, the name of the scanned items, regions checks, date checks.

Getting information from a block identify and manage distribution points counterfeit 9 on the verification of unregistered identification marks or repeated requests allows interaction with individual consumers, who discovered counterfeit. In this case, the product identification label, not which confirmed the authenticity, can be sent for examination on the basis of which law enforcement agencies can continue efforts to curb the spread of counterfeit.

Next block identify and manage distribution points counterfeit 9 interacts with retail outlets, as well as cooperation with the relevant structures of the Ministry of internal Affairs, Rospatent chamber for Commerce and industry, prepares notices and warnings for the places of realization of counterfeit products.

Block marketing communications 10 passes the information to marketing campaigns to encourage consumers to the implementation of inspections of identification codes, bringing the operative information about the products to consumers, etc.

Identifier (DAT-sticker), in addition to authentication, attracts the attention of the buyer and when combined with programmes to stimulate sales significantly increases the volume of sales in points of sales.

The sample programs:

- The buyer of certain groups or products receives cash back with every sent SMS. When total cost exceeds a certain value, or the buyer acquires the stipulated number of product units on real customer account user is added bonus amount. Thus, the system of product authenticity is a mechanism to stimulate customer loyalty to products of the selected brand.

- Together with the response of the authenticity of the product, the buyer may get a message about a suggested retail price of this product and the amount they spent in the current month (half) for the purchase of this product for a suggested price). On the basis of these data is the rating of the best buyers.

- You can directly random (lottery) depositing a certain amount of money directly to the subscriber's account producing authentication product.

This integrated system allows direct interactive communication with the buyer, thereby increasing the loyalty of consumers to the products of the manufacturer.

The answer about the authenticity of products may also contain congratulations with the nearest holidays, recommendations for use of our products and other information at the discretion of the manufacturer. In response to SMS buyer can receive the invitation to join the website and become a member of the club of loyal customers.

The registration form may contain any number of the manufacturer needed fields. Club members are the first to know about new products and promotions manufacturer, participate in surveys, bonus programs, and more.

Module promotion of goods (PR) of a block of marketing communications 10 provides information about, is able to attract leading media. The main topics of press conferences, press releases and publications may be:

- the need to protect the buyer in conditions of the crisis and growing activity of manufacturers of counterfeit products;

- identifiers (DAT-stickers) as a non-standard way of product promotion;

- the use of interactive communication when dealing with the buyer.

The block of information support of consumers 11 sends the final output from 2 user interface in other concerned units of the system:

- information for the Cabinet of client-owner of 1 of incoming questions and consumer issues;

- information for the block system administrator 5 - data for the module of statistics and analysis 8;

- information for the block identify and manage distribution points counterfeit 9 for buying consumer goods, who have not confirmed the authenticity of the identification label;

- information for 2 user interface reference.

The use of this complex system of protection of the goods against forgery helps the formation of the manufacturer's image as an innovator in its market as a company with social ethics, the company that cares about the quality of their products, life and health of consumers.

Specialist in the art should be obvious that in the present invention is possible with various modifications and changes. Accordingly, it is assumed that the present invention covers these modifications and changes and cash equivalents, without derogating from the nature and scope of the invention disclosed in the accompanying claims.

A comprehensive system of protection of the goods against forgery, containing the client's Cabinet - owner, the user interface, the unit of the audit and registration of intellectual property objects, the unit of manufacture identification tags, the block of the system administrator, equipped with a module of formation of the database, the module checks the identification marks and the module of statistics and analysis, block identify and manage distribution points counterfeit, block marketing communications, and the unit of information support of consumers, and the outputs of the Cabinet of client - owner associated with the unit of the audit and registration of intellectual property objects, the unit system administrator and block identify and manage distribution points counterfeit; inputs of the Cabinet of client - owner associated with the unit of the audit and registration of intellectual property objects, the unit of manufacture of identification marks, unit administrator, unit detect and deter points the proliferation of counterfeit and block marketing communications; the inputs and outputs of the user interface is associated with a block system administrator, unit identify and manage distribution points counterfeit and block information support of the customers; the inputs and outputs of the unit of the audit and registration of intellectual property objects linked with a customer's profile - owner and a block system administrator; the outlets of the unit of manufacture identification labels associated with the customer's profile-owner and block the system administrator; log block manufacturing identification labels associated with a block system administrator; the inputs and outputs of the unit identify and manage distribution points counterfeit associated with the customer's profile - owner, user interface, unit administrator of the system and the unit of information support of the customers; the inputs and outputs of the unit of marketing communications connected with the customer's profile - owner and a block system administrator; the outlets of the unit of information support of the customers associated with the customer's profile - owner, user interface, the unit system administrator and block identify and manage distribution points counterfeit; and the unit of information support of the customers associated with the client interface of the right holder, unit administrator and block identify and manage distribution points counterfeit.