The system of the visual reproduction advertising information

 

(57) Abstract:

The invention relates to advertising and can be used in systems of visual reproduction of the advertising information. The technical result consists in providing operational control over the changing of the advertising information on a particular advertising Board authorized user of the system. The technical result is achieved due to the fact that the system contains N remote-controlled advertising boards located in the coverage area of selective radio call, for example, in the area of the city paging network. Each advertising panel has a panel display, the receiver selective radio call and a means for converting a received receiver selective radio transmitting advertising messages to view, allowing you to display it on the display panel. The system includes a Central terminal network selective radio call and the associated at least one transmitter of the network, the Central station for receiving advertising messages for display on the respective promotional signage, and means for introducing these messages to the Central terminal. In the system p is obtained user, subscriber number network selective radio call coincides with the subscriber number of the receiver selective radio transmitting at least one of the advertising boards. 1 Il.

The invention relates to an advertising business, and specifically to systems visual playback remotely changeable advertising information presented on the screens visualization (advertising boards) operating in an urban environment with a developed infrastructure.

Visual playback of the advertising information are usually to solve problems associated with remote changing of the advertising information provided remote from the Central point of the visualization screens.

Among the systems visual reproduction of the advertising information is known, for example, advertising system [1], comprising a Central station, generating and transmitting light cables in remote settlements promotional video, where she appears on the screens of the respective advertising boards with projectors. System [1] focuses mainly on the implementation in the halls and other areas of major transport nodes, characterized by intense massageroom strauser the formation and reproduction of the advertising video.

Known, for example, advertising system [2], intended for sale in shopping centers containing one Central and N peripheral items related to the Central point of TV audio and video. The Central point contains audio and videoshomemade device, the transmitter audio and video signals, and receiver control signals for the transmitter audio and video signals. Peripheral items contain the receivers audio and video signals, visualization screens that project images taken by the respective receivers and transmitters control signals that trigger from the switch to which it has access interested in advertising information to the buyer. Implementation of a system [2] is somewhat complex, requires specialized equipment and is focused on the inside of the premises.

Known, for example, a system of visual information reproduction [3], designed for use on transport nodes for transmission, including advertising messages. System [3] provides a Central point and N placards associated with focal point two-wire communication lines on which Ossetia, that limits the scope of its use, for example, a single fixed installations (transport hub, shopping Mall and so on).

Known, for example, the system of the visual reproduction of the advertising information [4] , designed for implementation in the system of traffic control that contains the control center and N remote-controlled advertising boards, installed on the mobile stations, the movement management system and is equipped with devices that take center transmitted by radio control signals for the excitation of the advertising boards.

Feature systems visual reproduction advertising information[1] , [2] , [3], [4] is their locality and proprietary, limiting the scope to a single object, such as a transport node, station, shopping center, etc. or a single functional system, such as traffic management system. Obviously, these locality and proprietary reduce the ability of these systems to disseminate promotional information.

Broader dissemination of visual advertising information has a system of visas>/P>The system of the visual reproduction of the advertising information, adopted as a prototype, contains N remote-controlled advertising signage (screen visualization), located in the coverage area of selective radio call, for example urban paging network. Each of the N advertising panel has a panel display, the receiver selective radio call and a means for converting a received receiver selective radio transmitting advertising messages to view, allowing you to display it on the display panel. The system also includes a Central terminal network selective radio call, the associated at least one transmitter network selective radio call, the Central station for receiving advertising messages for display on the respective promotional signage, and means for entering these messages to the Central terminal network selective radio call.

The system, adopted as a prototype, is that for remote changes visually reproduced advertisements used the existing urban subscriber network selective radio call (city paging network), for which design is the work of advertising information, adopted as a prototype, coincides with the coverage of selective radio call (city paging network), which, in turn, is determined by the number and power it uses transmitters and covers, as a rule, city (metropolis) with its nearest suburbs.

The system of the visual reproduction of the advertising information, adopted as the prototype works as follows.

Advertising signage systems are stationary in places where they can Obozrevatel people. Advertisers wishing to reproduce the advertising information in the advertising signage system, inform the Manager of the Central station system texts of advertising messages, address (or other identifying attributes) relevant advertising panel, the desired time and duration of advertising messages.

Manager types on the keyboard of advertising messages, each of which contains an address portion corresponding to the subscriber number of the receiver selective radio transmitting the selected advertisement display, and the substantial part reflecting the advertisement text, introduces them using appropriate computational tools and whom the Les network paging each of these messages appropriately encoded, and then radiated in the air from a transmitter (transmitter) network selective radio call. The message is accepted by the receiver selective radio call, the subscriber number which coincides with the number contained in the address portion of a received message. The received message is decoded and converted to a form allowing to display it on the display panel corresponding advertising boards, then remembered and reproduced on the display panel advertising display in accordance with the program of its functioning. Control, decoding and other programs necessary for operation of the advertising boards are implemented using standard computer equipment.

Change the advertising information in the advertising signage happens when you receive a new message generated and transmitted by the Manager of the Central station of the system.

Thus in the system of the visual reproduction of the advertising information, adopted as a prototype, it attempts to extend the range of the advertising information through the use of technical means of subscriber network selective radio call (city paging network).

Technology is proizvoditel your advertising messages to lease time on one or more advertising signage system when this operation modes the display modes and the shift of advertising messages on the display are determined by the actions of the Manager of the Central station of the system and beyond the control of the advertiser - user system.

Technical problem on which the invention is directed, is "open" system for operational monitoring of the change of advertising information on a particular advertising signage interested in advertising with an authorized user of the system.

The solution of this problem allows us to expand the circle of users of the system, for example, by advertisers who wish to rent is not just the time on the advertising boards and the display itself with the possibility of full control change information.

The invention consists in that in the system of the visual reproduction of advertisement information containing N located in the coverage area of selective radio call remotely managed advertising boards, each of which has a panel display, the receiver selective radio call and a means for converting a received receiver selective radio call advertising message to the mind that is provided with it at least one transmitter network selective radio call, Central station for receiving advertising messages for display on the respective promotional signage, as well as a means to enter these messages to the Central terminal network selective radio call, additionally at least one is equipped with a renderer message receiver selective radio call an authorized user, subscriber number network selective radio call coincides with the subscriber number of the receiver selective radio transmitting at least one of the advertising boards.

The invention, its feasibility and the possibility of industrial application are explained in the drawing, which illustrates a structural diagram of the inventive system in one of the possible ways of its implementation.

The inventive system visual reproduction of the advertising information in this simplest example of its implementation contains, see drawing N remote-controlled advertising panel 1 (11, 12,..., 1Nlocated in the coverage area of selective radio call, for example, in the area of the city paging network.

Each of the N advertising panel 1 (11, 12,..., 1Ncontains, and the many Board 1 is used for visual reproduction of advertisements.

The receiver 3 selective radio call advertising panel 1 is used to receive network communications selective radio call signals carrying encoded in the form of advertising messages. Under the "reception" here refers to the totality of the acts produced in the receiver 3 on the analog radio signals, including demodulation and analog-to-digital conversion to a form suitable for processing in the microcomputer 4.

The microcomputer 4 advertising panel 1 in this example implementation of the system serves as a means to convert the received advertising message to a form allowing to display it on the display panel 2. Under the "transformation" here refers to the decoding of a received message, it memorizes and development of digital control signals, under the action of which the received message is reproduced on the display panel 2. To implement these functions, the corresponding ports of the microcomputer 4 are connected by pipes (tires) data with a digital output of the receiver 3 and the managing input display panel 2.

Receivers 3 advertising panel 1 (11, 12,..., 1Ndepending on the problems to be solved by the claimed system, mounted either in individual Gabon is calculated in the framework of the list of numbers provided by the network selective radio call for corporate purposes of the claimed system. While the inventive system is a corporate user of this network without interfering with its functioning. When docked with the receiver 3 of the subscriber's number is appropriately programming the associated microcomputer 4, which resulted in the conversion of the received messages, and display them on the display panel 2 corresponding advertising Board 1 is carried out only when the address portion of a received message is in a predetermined subscriber number.

In the composition of the inventive system also comprises a Central terminal 5 network selective radio call, the associated at least one transmitter 6 network selective radio call (the drawing shows an embodiment of the system with one transmitter 6) and associated with the Central terminal 5 through the Central server 7 station 8 for receiving from the user system advertising messages intended for visual reproduction on the respective promotional signage 1 (11, 12,..., 1N).

Central terminal 5 network selective p is now of the signal in a particular format ("pager " format", "paging transfer Protocol", see for example [6]), and its output directly to the transmitter 6.

The transmitter 6 network selective radio call serves to form a high-frequency signal, modulated by low-frequency signal "message format" and radiation air through the corresponding transmitter antenna.

The server 7 in the inventive system serves as a hardware means for introducing into the Central terminal 5 messages coming from the remote Central station 8. Similar functions server 7 performs with respect to messages received from the remote operator points - made carrier terminal (figure not shown) included in the network selective radio call, see for example [7, S. 85, Fig. 2], [8, S. 47].

Central station 8 of the claimed system is for receiving advertisements from advertisers - the users of the system who want to play these messages on promotional signage system, and enter these messages through the personal computer keyboard Manager (not shown) in the Central terminal 5 through the server 7. From the point of view of the functioning of the network paging Central station 8 planning server 7 there is no difference between the ordinary for network paging messages, transmitted to pagers subscribers with operator network points, or promotional messages transmitted from the Central station 8 of the claimed system.

In the composition of the inventive system also includes at least one additional receiver 9 selective radio call an authorized system user, provided with a means 10 visualization of the message, for example a miniature LCD screen. The drawing shows an embodiment of the system with one receiver 9.

The receiver 9 with the renderer message 10 in the inventive system is a hardware means for implementing the authorized user with online visual control of advertising messages transmitted on one or group owned advertising panel 1. To implement this function, the receiver 9 is set to the same subscriber number network selective radio call, and phone number of the receiver (receivers) 3 one or group advertising Board 1 belonging to the authorized user.

All of the elements of the inventive system are implemented in known prior art devices.

As display panels 2 for advertising is you, numbers, symbols) are displayed by the combinations accordingly initiated elementary segments, namely the "ignition" light-emitting elements, such as signage [9], [10], or by changing the position of the two-color Blinker, as for example in scoreboard [11], [12]. Management ("initiation") of the elementary segments of the display panels 2 is done by connecting to the power supply via the appropriate keys, controlled from the microcomputer 4, wherein the control inputs of keys form a control input display panel 2.

As a receiver 3 selective radio call can be used functionally finished part known pager, described for example in [13] , starting with antenna and ending analog-to-digital Converter, connected by bus (route) data with the appropriate "port" of microcomputers.

As the microcomputer 4 can be used microprocessor EMBEDDED MICROPROCZSSOR Intel 386 EX, which works with standard memory chips, programming which is industrially produced by the devices, the type of which is determined by the type of memory.

All elements of the Board 1 are connected with a power source (not shown), pocivalsek opportunity for outdoor installation Board 1.

Central terminal 5 and the transmitter 6 network selective radio call of the inventive system are well known paging terminal" and "paging transmitter used in paging networks, see, for example, [8, S. 47-48], [7, S. 84-85]. As the Central terminal 5 and the transmitter 6 can be used, for example, the respective terminals and transmitters of the company "Motorola, Inc (USA), in particular, "paging terminal" type "Motorola M-15" [8, S. 47], [7, S. 85] and "paging transmitter" type "Motorola GM 300" band 146 -174 MHz [7, S. 84].

The server 7 of the claimed system is a well-known, see, for example, [7, S. 85, Fig. 2], [14], a tool designed to perform the information exchange in local area networks of personal computers, such as server type VM/486 with the appropriate network software.

Central station 8 of the claimed system includes standard hardware commonly used in operator (operator terminal) networks selective radio call [7, S. 84 - 85, Fig. 1, 2]. Part of these funds is at least a personal computer Manager (not shown), for example, type IBM PC / AT 486 associated with the server 7 through the users by using any standard means of communication - phone, phone, Fax, pager or other means of communication available to the user.

As a receiver 9 selective radio call with the tool 10 visualization of messages can be used for standard alphanumeric pager, such as a pager model "Motorola Advisor Prestige", "NEC 21A Maxima" or "Philips PRG 2310" [8, S. 48-50].

The inventive system visual reproduction of the advertising information is as follows.

Advertising panel 1 is placed in the area of the city network selective radio call (city paging network), for which the inventive system is a corporate user.

Advertising panel 1 system installed in those places where they can Obozrevatel people, for example, near public transportation, near cultural, trade, transport centres or other places, characterized by the constancy of human presence and renewal of their composition. Advertising panel 1 can be installed, for example, on blank facades of buildings and structures, under the arches, on separate racks, posts or other stationary structures.

Advertisers - the users of the system, place the t "ordinary" users, placing your advertising message on one or more boards 1 on the conditions, for example, lease-time implementation of time wage. On one advertising panel 1 at different points in time can play advertising messages to different advertisers. Modes of operation Board 1, the modes change advertising messages on the display 1 are determined by the actions of the Manager of the Central station 8 and beyond the control of the advertiser. The second group of users are "authorized" users occupying fully one or more advertising panel 1 on the conditions, such as monthly rent. Authorized users can place on their advertising signage not only their advertising messages and promotional messages from other advertisers on the terms of the sublease. Authorized users within the claimed system provides the technical means to carry out operational control over the actions of the Manager to change advertising messages belonging to the advertising Board.

Advertisers wishing to reproduce the advertising information in the advertising Board 1 system, inform the Manager of the Central station 8, for example by telephone, textable 1, desired time and duration of advertising messages.

Manager of the Central station 8 after verification of the credentials of the user types on the keyboard of your personal computer a message containing the address part reflecting the subscriber number of the receiver 3 of the corresponding advertising panel 1, and a substantial part reflecting the advertising text. This message via a communication channel such as a telephone communication channel, via an appropriate modem goes to the server 7.

Server 7 provides the input of the advertising messages to the Central terminal 5 network selective radio call from the remote Central station 8. In the Central terminal 5, each of the promotional messages appropriately encoded, and then radiated in the air from a transmitter 6 network selective radio call. The server 7, the Central terminal 5 and the transmitter 6 for transformation and transmission of advertising messages is no different from the work performed in relation to the messages transmitted by the network paging a pager subscribers, see for example [7], [8, S. 46 - 48].

Broadcast radio signal bearing is coded in the falls room contained in the address portion of a received signal. After demodulation and analog-to-digital conversion of the received signal with the digital output of the receiver 3 via the data bus is supplied to the corresponding port of the microcomputer 4.

The microcomputer 4 performs conversion encoded advertising messages to view, allowing you to display it on the display panel 2 advertising boards 1. When this message is decoded, converted and stored in the memory of the microcomputer 4. After that, the advertising message is reproduced on the display panel 2 of the display 1 in accordance with the program of its functioning, recorded and implemented by the microcomputer 4.

Change the advertising information in the advertising Board 1 occurs when the reception by the receiver 3 new messages generated and transmitted by the Manager of the Central station 8 systems.

In the case when the advertising message is played on the advertising Board 1, which belongs to the authorized user, for example the j-th advertising Board 1jauthorized user can exercise effective control over the changing of the advertising information on your advertising panel with receiver 9 selective radio call, provided with a means 10 wiseti selective radio call. The control is carried out as follows. Since the phone number of the receiver 9 in the network selective radio call is set the same as the individual subscriber receiver number 3 advertising Board 1jthe advertisement message transmitted over the network selective radio call for playback on advertising boards 1jtaken at the same time and remote from the receiver 9, which is from an authorized user. The message that was received by receiver 9, is displayed by using the 10 rendering - miniature LCD screen. The message may also be accompanied by a sound signal, converting the user's attention to the fact that there has been a change of advertising information.

In a similar way using the receiver 9 monitors the change of the advertising information in the group advertising Board belonging to the authorized user, for which the group phone number of their receivers 3 in the network selective radio call is established in accordance with the subscriber number of the receiver 9 of the authorized user.

Thus, of the above it is seen that the inventive system is industrially applicable and decides to set the th infrastructure when solving problems, associated with the spread of visual advertising information. This provides the ability to remotely change the advertising information stored on the advertising display system, in accordance with the current needs of advertisers, and also allows control over the functioning of the system by authorized users of the system. Given that the zone of action of the claimed system, defined by the coverage area paging, big enough (can apply to the city or metropolis suburbs) provided by the system remote control and alteration of the information stored on remote from advertisers, advertising boards, can be significant for a wider range of advertisers - the users of the system.

Sources of information

1. Japan's bid N 4-55513, class C 09 F 9/00, publ. 03.09.92, N 6 - 1388, "Tokka, Coho".

2. U.S. patent N 5134716, CL G 09 F 27/00, H 04 B 7/24, publ. 28.07.92.

3. The application of EPO (EP) N 0419990, CL G 09 F 9/00, publ. 03.04.91.

4. Japan's bid N 5-24519, CL G 09 F 21/04, publ. 08.04.93, N 6 - 613, "Tokka, Coho".

5. UK application N 2247332, CL G 09 G 5/00, G 08 In 5/22, G 08 G 1/09, G 09 F 9/00, publ. 26.02.92 (FR the Nations. Volume 67, M, 1996, S. 40-51.

7. "The world of communication and information. CONNECT!", September-October, 1996, S. 84-88.

8. "The world of communication and information. CONNECT!", may-June, 1996, S. 46 - 50.

9. UK application N 2264582, CL G 09 F 9/33, publ. 01.09.93

10. RF patent N 2037212, CL G 09 G 3/04, publ. 09.06.95.

11. USSR author's certificate N 1764078, CL G 09 F 9/00, publ. 23.09.92.

12. USSR author's certificate N 1833914, CL G 09 F 11/23, publ. 15.08.93.

13. U.S. patent N 5109544, CL H 04 B 1/16, publ. 28.04.92.

14. "The world of communication and information. CONNECT!", July-August, 1996, S. 85.

The system of the visual reproduction of advertisement information containing N located in the coverage area of selective radio call remotely managed advertising boards, each of which has a panel display, the receiver selective radio call and a means for converting a received receiver selective radio transmitting advertising messages to view, allowing you to display it on the display panel, the Central terminal network selective radio call and the associated at least one transmitter network selective radio call, the Central station for receiving advertising messages for display on sootvetstvuyushee, characterized in that the system further introduced at least one is equipped with a renderer message receiver selective radio call an authorized user, subscriber number network selective radio call coincides with the subscriber number of the receiver selective radio transmitting at least one of the advertising boards.

 

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