Method of evaluating efficiency of using geo-object search and system therefor

FIELD: physics, computer engineering.

SUBSTANCE: invention relates to a system and a method of evaluating the progress of the advertising market of goods and services using mobile versions of websites. The evaluation method is characterised by creating and storing a catalogue on a server, said catalogue containing visitor-satisfying information on geo-objects, goods and services on which search is to be made. Through a mobile terminal, a visitor on the site selects the desired geo-object to whose address the visitor is subsequently transferred. At the address of said geo-object, the visitor uses their own mobile terminal to enter the site of said object where login is performed using one of available social networks. The server records and stores in a database of statistics of the mobile site information about the user clicking the link of the means of performing the desired action, the date and time of the click, the geographic location of the visitor, the IP address of the visitor, the model of the mobile terminal of the visitor and information on successful execution of the service. The efficiency of using geo-object search is evaluated by comparing previously obtained data with later data on visitors over a defined period of time.

EFFECT: high efficiency of marketing goods and services, bringing them closer to the consumer and easier search for goods and services for the consumer.

2 cl, 1 dwg

 

This method of assessment and the system for implementing the method are intended to promote the advertising market of goods and services using the mobile version of Internet websites such versions that are adapted to display information on mobile phones and tablet computers. Method and system solve the problem of a rapid assessment of their effectiveness when using the mobile site from the point of view of change of clients drawn from various advertising channels, buyers of goods and services. These inventions relate to information search and intended for this purpose, structural databases, which serve for the use of consumers in the conditions of provision of goods and services distributed through a mobile website. In this technical solution, in addition to these tasks, allow an assessment of the effectiveness of the method and system for implementing the method from the point of view of converting website visitors into customers, and customers into buyers.

The known method of collecting, processing and evaluating advertising and information flows, including placement of advertising information on a variety of media, the message to the consumer numeric, alpha or alphanumeric code that identifies the information posted, reading and memorizing telephone�about the mobile operator number and/or address of the website and/or digital alphabetic or alphanumeric code, sending the user an SMS message, expulsion and obtaining SMS messages and the receiving party is considering the remuneration for the sent SMS message, and make processing and determination of efficiency of placing of advertising messages in different media through analysis (count of sent SMS messages, each identified advertiser is assigned a specific code, which also adds the index of each advertising medium, and after assigning a code to the advertiser to provide information about the sent SMS-the message with the participation has with the advertiser code and index in different advertising media, this was done using the ranking by the persons sending SMS messages with codes specific group of products. In this way network structures (shops) to send you offers, promotions and surveys utilize the phone numbers of the senders of SMS messages. This method involves the distribution, collection, processing and evaluation of advertising and information flows, the system comprises a control module, blocks, identification of participants, communication channels in the form of personal computers connected to the Internet, mobile phones short message, the database and the memory block�and, characterized in that it introduced the SMS center of the mobile operator, direct coupled and feedback with the SMS-center provider, connected, in turn, direct and feedback through the online module with the adoption of SMS and sending SMS messages, which are interconnected by a direct and feedback in this module the adoption of SMS by the processing module of SMS messages, the analysis module of SMS messages and statistics module SMS messages connected straight lines and feedback with the assessment module of SMS messages, which in turn, is connected by a forward and return communication with the database managed by the managing module using the management interface of the SMS centre. The system includes an optional module in communication with the random number generator connected to a forward and return communication with the database via the communication module to the SMS centre with the random number generator, the managed interface. The system includes a control module statistics winnings connected to a forward and return communication with the database (EN 2007141290, 20.05.2009).

Known system and method of accumulating accreditation, and the method includes the detection and/or identification of evaluations from different sources relating to at least one object, and accumulating evaluations associated with the specified at least one object�m, to create an accreditation associated with the specified at least one object. The method additionally includes the search robot or software application that detect and/or identify assessments in at least one of the following: in the global network, local area network, the Internet or in the system. The method comprises at least one of detected and identified assessments, which can refer to any party. These estimates may be detected by establishing a lightweight way to access them. Specified lightweight access method includes at least one of the following: address, location, information, and data indicating how you can detect these assessments and to access them. The method further includes the step, or steps, or the generation of, and/or otherwise obtain any evaluations or assessments. Method of using accreditation includes the detection and/or identification of evaluations from different sources relating to at least one object, accumulating evaluations associated with the specified at least one entity to create an accreditation associated with the specified at least one object; and using established accreditation to offer training and/or intellectual input for the specified matching�the future, at least one object. The method involves that the objects include at least one supplier and a recipient, wherein said cross-reference represents at least one of the following combinations: vendor's supplier, the recipient and the recipient, the provider with the recipient and the recipient to the supplier. The method is characterized also by the fact that accreditation exists or is available, can be made known through at least one of the following: distinctive tag or label, command, guidance and directives, such as links, hyperlinks or command. The accreditation also includes the detection and/or identification evaluations, at least one source, associate at Merei one object; and providing a web page that contains estimates from a variety of sources associated with the specified at least one object. The method of accumulation of estimates, including: the detection and/or identification of user ratings with more than one web site and the accumulation of these estimates to create accreditation. The method further includes ensuring the availability of a registration system for accumulating evaluations and/or information relative to the object. The method further includes ensuring the availability of service.�organizational system, to at least two of the website has made estimates and/or information relative to the object. For implementing the method provides for a system for accumulating accreditation, comprising: a system for the detection and/or identification of evaluations from different sources relating to at least one object, and a system for accumulating evaluations associated with the specified at least one entity to create an accreditation associated with the specified at least one object. The system further comprises a search robot or software system that detect and/or identify assessments in at least one of the following: in the global network, local area network, the Internet or in the system. System in which the evaluation found to be for any party. A system in which assessments can be detected by establishing a lightweight way to access them. A system in which the specified lightweight access method includes at least one of the following: address, location, information, and data indicating how you can detect these assessments and to access them. The system comprises a computer storage medium containing computer-executable code for accumulating accreditation, wherein said code includes: code to perform the detection and/or identification of the estimates of R�slichnih sources related at least one object, and code for accumulating evaluations associated with the specified at least one entity to create an accreditation associated with the specified at least one object. A computer recording medium further comprises a search robot or software code that performs the detection and/or identification evaluations, at least in one of the following: in the global network, local area network, the Internet or in the system. Computer media, in which at least one of detected and identified assessments can refer to any party. A computer recording medium, in which assessments can be detected by establishing a lightweight way to access them. A computer recording medium, wherein said light weight access method includes at least one of the following: address, location, information, and data that shows how you can detect these assessments and to access them (EN 2010105382 A, 27.08.2011).

The known method of advertising on the Internet with the use of a priori data, in particular, the method of advertising of goods and services, consisting of tracking, for sets of one or more advertisements, information about the effectiveness of the advertisement with respect to the document, and aggregation consider�till then document as well as information about the effectiveness of the sets of advertisements, the method is taken into account a priori information. The method involves that it is the document page on the Internet. The method involves that it further includes determining a confidence coefficient performance data, the combination of General information on the effectiveness, efficiency on a specific document (site Internet) and a priori information, including performance relative to social or other groups (EN 2008114783 AND, 27.10.2009).

A known system of advertising, information and marketing center e-Commerce using computer equipment, and intended for the search of the best options on the purchase, sale of goods or services, and also partners with the same interests. In this system for expanding the functionality of providing the information contained funds receive requests and/or user requests and receiving from users information intended for other users, database subsystem, which stores the received requests and/or demands of users and the information intended to be provided to users, wherein the system comprises a processing unit requests and/or applications to�which is made with the possibility of periodic determination of coefficients matches the content of requests and/or applications with the content information, intended to provide users and block the interaction with the subsystem of the database, which is interconnected with the means of reception of requests and/or user requests and receiving from users information intended for other users, as well as with a processing unit requests and/or applications mentioned means of transmission and the database subsystem (EN 2469402 C1, 10.12.2012).

The known method and device for use of information on service opportunities to determine the location of the user plane, which provide the possibility of establishing a communication session as efficiently as possible to save network resources and quickly provide/get the location services and accept the message sent by the terminal to the server location using the user plane, and get the service capabilities of the terminal from the message. With service capabilities of the terminal indicate whether each of the terminal periodically launching of the service and the service that triggered the event zone. Then retain the service capabilities of the terminal, determine if it supports the service location terminal based on the service capabilities of the terminal, and establish a link with the term�ω via the user plane for location services, if supported by the terminal (EN 2467504 C1, 20.11.2012).

A known system of estimating the parameters of the radio data link in real time during the test onboard radio communications as newly developed and commercially available, installed on new types of aircraft, and the system includes ground-based and onboard systems, including blocks for forming a test message, analyzing the received message, determine the number of erroneously received bits of information, generating the response message consisting of the test message and the number of errors in a received message, interconnected experiencing a radio link. The purpose of the operational results of the assessment of the parameters of the test radio link in real time and receive almost continuous estimates of the parameters of the radio link in the system additionally introduced: the unit of analysis of the received messages, identifying errors and generating the response message and the control unit and synchronization (EN 58832U, 10.02.2007). In this system, after processing the data on the monitor in real time displays the help information about the parameters of the test radio link, the failures of the system, the state of the system. According to the analysis parameters of the test radio was adopted assessment on whether further continuation of the tests.

From�honest evaluation systems and methods do not meet the conditions for establishing such systems and methods, which would allow without structural changes to implement their improvement in operation with the aim of increasing the convenience of users and approach them for goods and services.

The technical result of the invention is to increase the convenience of finding products and services by the consumer. As a consequence of this result - improving the efficiency of promoting products and services to the consumer.

Said technical result obtained by the method of evaluating the effectiveness of using search geo-objects, characterized by the fact that creating a directory that contains information about the geo-objects, goods supplied and services and stored on the server information about each of the objects at the entrance of the visitor to the site from a mobile terminal to determine the parameters of the mobile terminal, if selected by the visitor for his geo-object form and display the relevant parameters of the visitor information in the unit display data of geo-objects, after the decision of the visitor on the implementation of the target action, the visitor is directed at the address of the geo-object, using displayed on the site map with the route, in case the visitor entrance to the site geo-object, the visitor opens the website from a mobile terminal, and in the block with the existing information about the geo-object o�of setites register at the place of the given geo-object, using one of the available for the visitor to social networks, then the visitor is sent to the server, fixing the fact of a visitor clicking on a link means of implementation target action, and information on clicking the link the means of implementation target saves the statistics in the database of the mobile site on the server system, record the visitor clicking on the link, the date and time you clicked on a link, the location of the visitor, the IP address of the visitor, the model of the mobile terminal of a visitor, and clicking on the link in the implementation of the target of the action is fixed as of fact the intention of the visitor to make his / her registration on the website, after these surgeries visitor is sent to a network site that implements a service corresponding to reception of the visitor, and through a database that implements the service registration, record data about the geographic location of the visitor and the geo-object and stores information about the successful services and the received data is stored in the viewer statistics system, then depending on the communication Protocol with the server of the service reception are carried out at specified intervals in automatic mode via the control unit receiving data from the server that display reception service, further through the system�s site management receive data from the server reception service at the time of completion of provision of the service to the visitor, further, by use of the computer to access statistical information system containing the settings for performing the target action of finding and implementing registration committed by visitors of the website, the data compared with the data about visitors, najashi on the button to initiate the search and selection of geo-object on the mobile site and by comparing previous data with more recent data about visitors for a certain period of time is judged on the effectiveness of using search geo-objects.

The technical result obtained by the system for implementing the method, characterized in that it contains a control unit of the administrator of the site, with which it is connected by means of adding information on the location of the object and a means of adding information on the location of the object on the mobile site block a means of adding information on the location of the object connected to the base joannah objects, a means of adding information on the location of the object on a mobile site connected to the database structure of the mobile site, this database can be connected with the viewer information about the objects and their location, which is connected with the means of selection of the object, recording the arrival of the visitor, the choice of social network crews was realized�of a target action, means of preserving the settings of the visitor, the statistics database of the mobile site and viewer statistics, and the means to implement targeted actions connected with software social networking platform, the viewer information is connected with the transport medium to the mobile website, which is connected with the mobile terminal.

The system in the diagram contains the unit 1 control site administrator, which is connected to the tool 2 add information on the location of the object and the tool 3 to add information to the mobile site block. The tool 2 is connected to the base 4 of geo-objects, and the tool 3 is connected to the base 5 of the data structure of the mobile site. Base 5 data connected to the means 6 view information about objects and their location. The tool 6 is connected to the means 7 of the select object tool 8 fixation of arrival of the visitor, the means 9 for selection of social network, a means 10 for targeted action means 11 save the settings of the visitor, the base 12 statistics a mobile website and a means 13 view statistics.

The tool 10 the implementation of targeted actions connected with software platform 14 of the social network as a means 6 view information about objects and their locations, means connected to 15 the transition to a mobile site. Means�about 15 is connected with the mobile terminal 16.

The method is illustrated by the work of the system for implementing the method. One of the main target of action website visitor is searching geo-object, such as a shop, office, ATM or restaurant owned by the owner of the website. To simplify the search in the database of the computer, particularly in the unit 1 control system, create a directory that contains information about the geo-objects. This information should be valuable for those consumers of goods and services who use them and have access to the information available to them via the advertised goods and services on mobile sites. In particular, contribute to the directory name of the object; the list of categories the object belongs to; the address of the object with the ability to configure additional contact data; information about the operating time of the object, its contact numbers; latitude and longitude; property description; list ID on social networks for the implementation of the function "register".

The specified dictionary object and set forth information about each of the objects remain on the server (not shown) that stores the structure of the site. Further, the content Manager of the site with the use of unit 1 of the computer and development environment mobile site places on the website information on geo-objects of reference. At the entrance the visitor to the site from a mobile terminal via systems�, implementing this method, is determined by the system settings of the mobile terminal 16, its model, the cellular operator and its geo-data. If selected, the visitor is interested geo-object on the website, the system generates and displays the corresponding parameters of the visitor information in the unit display data of geo-objects, for example, in base 4 geo-data objects is mapped to the nearest geo-object of the specified type, if a visitor searches for the nearest object. Also displays the list of geo-objects of a given type located in the region corresponding to the location of the visitor. The system connects the above mentioned remedies 6-9 with the terminal 16 of the visitor of the site and he is using these funds 6-9, accepts or does not accept the decision on the implementation of targeted actions.

If a visitor decides to make the target action - it selects the geo-object and reads the information about the geo-object, while it is directed at the address location of the geo object using displayed on the site map with the route. Further, in the case of a visitor entrance to the site geo-object, it opens the site from a mobile terminal. In the unit, with the existing information about the geo-object, provide the visitor the possibility of registration of the given geo-object with one� of available social networks. After that the visitor system is sent to a special server, fixing the fact of a visitor clicking on a link means 10 implementation target action.

Information about clicking on a link means 10 remain in the database 12 data a mobile website on the server, record the unique identifier of the visitor, the date and time you clicked on a link, geo-visitor data, IP address, model of the mobile terminal 16 visitor. Clicking on a link means 10 is fixed as the fact the intention of the visitor to make his / her registration on the website. Next, the visitor is directed to the network site that implements a service corresponding to the registration of the visitor. Through network server, in particular through base 12 data that implements the service registration, record data about the geographic location of the visitor and the geo-object and stores information on the success of the service. The received data is stored in the tool 13 viewing statistics system. Depending on the communication Protocol with the server reception service, a content management system with specified interval automatically receives data from the server, displaying the reception service. Through the content management system receives data from the server reception service, directly at the time of completion of provision of services to the visitor

Through the use of the computer to access statistical information containing the settings for performing the target action of a search and implementation of the registration of the visitor by the site visitors, compared with about visitors, najashi on the button to initiate the search and selection of geo-object on the mobile site. By comparing previous data with more recent data about visitors for a certain period of time is judged on the effectiveness of the method and system for implementing the method of the search geo-objects. In the event of inadequate performance of the method and system make decisions about necessary adjustments.

Said technical result - improving the efficiency of promoting products and services that make them closer to the consumer and increasing the ease of finding products and services by the consumer is achieved due to the possibility of comparing the performance of the system with previous figures, has a significant impact on the accuracy of decision making in determining the efficiency of the system. This, in turn, allows the comparison results in a timely manner to assess the effectiveness of the search system geo-objects with the mobile terminal. The assessment helps in online to ensure flexibility of the system, which ultimately reduces�I to improve the efficiency of promoting products and services the approach to the consumer and increasing the convenience of finding products and services by the consumer. Advantages of the method and system include the empowerment of the consumer and its interaction with the geo-objects, engaged in meeting the demand for goods and services.

1. Method of evaluation of efficiency of the search geo-objects, characterized by the fact that creating a directory that contains information about the geo-objects supplied goods and services, are stored on the server information about each geo-object is the name of the object; the list of categories the object belongs to; the address of the object with the ability to configure additional contact data; information about the operating time of the object, its contact numbers; latitude and longitude; property description; list ID on social networks for the implementation of the function "register", at the entrance the visitor to the site from a mobile terminal to determine the parameters of the mobile terminal, when a visitor is interested geo-object form and display the relevant parameters of the visitor information in the unit display data of geo-objects, after the decision of the visitor on the implementation of the target action, the visitor is directed at the address of the geo-object, using displayed on the site map with the route, at the entrance of the visitor to �AIT geo-object and open the website visitor from a mobile terminal, the visitor register in the block with the existing information about the geo-object in the place of the given geo-object, using one of the available for the visitor to social networks, then the visitor is sent to the server, fixing the fact of a visitor clicking on a link means of implementation target action, and information on clicking the link the means of implementation target saves the statistics in the database of the mobile site on the server system, record the visitor clicking on the link, the date and time you clicked on a link, geo-visitor data, IP address, model of the mobile terminal of a visitor when clicking on a reference implementation target action record as fact the intention of the visitor to make his / her registration on the website, after these surgeries visitor is sent to a network site that implements a service corresponding to reception of the visitor, through a database that implements the service registration, record data about the geographic location of the visitor and the geo-object and stores information about the successful services and the received data is stored in the viewer statistics system, then, depending on the communication Protocol with the server of the service reception are carried out at specified intervals in automatic mode via sist�mu control receive data from the server, showing reception service, further through the content management system receives data from the server reception service at the time of completion of provision of services to the visitor, then by using the computer to access statistical information system containing the settings for performing the target action of finding and implementing registration committed by visitors of the website, then compare this data with data about visitors, najashi on the button to initiate the search and selection of geo-object on the mobile site, and then by comparing previous data with more recent data about visitors for a certain period of time is judged on the effectiveness of using search geo-objects.

2. The system for implementing the method according to claim 1, characterized in that it contains a control unit of the administrator of the site, with which it is connected by means of adding information on the location of the object and a means of adding information on the location of the object on the mobile site block a means of adding information on the location of the object connected to the base geo-data objects, a means of adding information on the location of the object on a mobile site connected to the database structure of the mobile site, this database can be connected to the tool� view information about objects and their location, which is connected with the means of selection of the object, recording the arrival of the visitor, the choice of the social network, targeted actions, a means of preserving the settings of the visitor, the statistics database of the mobile site and viewer statistics, and the means to implement targeted actions connected with software social networking platform, the viewer information is connected with the transport medium to the mobile website, which is connected with the mobile terminal.



 

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FIELD: physics, computer engineering.

SUBSTANCE: invention relates to information retrieval means. method comprises receiving a request at the input; outputting said request at the output in a plurality of different sources, at least one of which is a public domain search engine and at least one of which is a private domain search engine; receiving, at the input, a list of results from each of said plurality of different sources; determining whether to merge said list of results based on determining relevancy using a merging model; creating, by a processor, a full list of results from the received list of results using a merging model; providing presentation of the full list of results through a user interface; monitoring user behaviour in response to the presented full list of results; using the user behaviour to update the merging model.

EFFECT: improved relevancy of results.

21 cl, 12 dwg

FIELD: physics, video.

SUBSTANCE: invention relates to detection of audio and/or video streams broadcast in real time. The method includes receiving, from a media server, information about a media stream, which includes searching for features indicating that an analysed stream is a source of multimedia broadcast in real time. The features used can be, for example, a parameter which characterises stream Duration and/or a parameter which characterises the Start Time of the stream and/or a Seekable parameter within the transmitted stream.

EFFECT: high reliability of determining streams in real time in a multiple stream environment.

8 cl, 3 dwg, 7 tbl

FIELD: medicine.

SUBSTANCE: invention refers to medical equipment. A method for managing the execution of clinical guidelines involving the stages, whereat: accepting an input comprising a patient's condition; retrieving a set of recommendations corresponding to the above condition; displaying at least a portion of the set of recommendations to the user; accepting the user's selection of recommendations from the set of recommendations, issuing warnings, if the user's selection is rejected from the recommended sequence from the set of recommendation; accepting the input that one of the recommendations has been executed; and changing the display of recommendations on the basis of the above input that one of recommendations has been executed.

EFFECT: automatic management of executing the medical guidelines.

15 cl, 3 dwg

FIELD: physics, computer engineering.

SUBSTANCE: invention relates to database search means. The method includes receiving a request to initiate a search for data for a specific individual; determining, based on the request, a strategy to search a reference database; searching the reference database, in accordance with the strategy, for a match to the request and outputting the match; extracting, from said request, an attribute that is relevant to the search; assigning a weight to the attribute, thus yielding a weighted attribute, wherein said weight is indicative of the usefulness of the attribute in finding a match to the request; establishing a function, based on said weighted attribute; retrieving from the reference database, candidates having attribute values that indicate likely matches to the request, based on said function; determining a best candidate from said candidates and returning said best candidate as the match, wherein the request includes a request value for the attribute; modifying the weight depending on the number of records in the reference database that have the request value for the attribute.

EFFECT: improved match of the result with the request data.

9 cl, 2 dwg, 8 tbl

FIELD: physics, computer engineering.

SUBSTANCE: invention relates to computer engineering and specifically to intelligent automated assistant systems. Disclosed is method of operating an intelligent automated assistant. The method is carried out in an electronic device having a processor and memory which stores instructions for execution by the processor. The processor executes instructions on which a user request is received, wherein the user request includes a speech input received from the user. A prompt is provided to the user, the prompt presenting two or more properties relevant to items of an object selection domain. The user is requested to specify relative importance between the two or more properties.

EFFECT: high accuracy of providing a user with relevant information owing to consideration of relative importance between properties which correspond to items of an object domain.

12 cl, 50 dwg, 5 tbl

FIELD: physics, computer engineering.

SUBSTANCE: invention relates to computer engineering and specifically to intelligent automated assistant systems. Disclosed is method of operating an intelligent automated assistant. The method is carried out in an electronic device having a processor and memory which stores instructions for execution by the processor. The processor executes instructions on which a user request is received, wherein the user request includes a speech input received from the user. Two or more alternative interpretations of user intent are obtained based on the received user request and one or more similarities and one or more differences between said alternatives are identified. Further, the user is presented with a response, said response being at least one of the identified differences.

EFFECT: high accuracy of presenting relevant interpretations of user intent in the correct context.

13 cl, 50 dwg, 5 tbl

FIELD: data access technologies.

SUBSTANCE: method includes assignment of simplified network address, recording URL and converting numbers into storage system with net access, inputting assigned number into computer, transferring inputted number to storage system, converting number to URL, receiving page matching URL, and displaying it. Method for use in operation systems for message transfer include intercepting system level messages to certain objects and forming pseudonym messages during that. Systems realize said methods.

EFFECT: broader functional capabilities.

12 cl, 30 dwg

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