Method for realization of additional useful effect of consumer goods, consumer goods and data bank

FIELD: technologies for realization of an additional useful effect during purchase of consumer goods.

SUBSTANCE: method for realization of additional useful effect includes dispensing an individual code to consumer, providing access to commonly accessed data transfer network by means of appropriate data processing device, while wherein a software storage is present. Access to storage is performed by means of individual code, launched selected software remains accessible for a certain time, and after anticipated number of accesses individual code is blocked for any further access.

EFFECT: expanded functional capabilities and range of technical means of communication network for users, purchasing goods.

3 cl

 

The invention relates to a method of implementation of the additional benefits when purchasing a consumer product designed primarily for the implementation of the main beneficial effect, in particular a food product, in which to implement additional useful effect on the consumer is given an individual code that allows access to a public data network using the respective device data.

The invention also relates to a consumer product with the main beneficial effect, in particular a food product, and an additional beneficial effect, in particular in the form of games, for which additional useful effect contains a unique code that is using the code data provides limited access to the data network via the processing unit with access to a public data network.

The invention relates also to the Bank data for use in a public data network, which can be accessed through the individual code containing code data for access database and additional data for identification.

It is known that on the market are supplied consumer goods, allowing the buyer to implement and W which are useful effects. A well-known example gives the egg "Kinder-surprise" of the applicant, in which the inside of a hollow egg shell of milk chocolate cream is the vessel in the form of a two-part plastic capsules containing small figures-toys that can be assembled according to the instructions. When buying eggs from milk chocolate, the consumer receives, firstly, palatable confection and, secondly, entertaining toy.

Although the main target group of consumers of these goods presented by children and young people, it was found that due to the additional beneficial effect in the product are also interested and adults, in particular fans to collect games action figures.

Development of all new toys that can fit in minimum space inside the capsule and offer new ways of gaming experiences, in particular when assembling toys, is very time-consuming task. Another problem is that the toys were interesting for a wider age range, so that the younger children were not disappointed due to too high of requirements, and the older children were not dismissed from the proposed product, as "children games".

From WO 99/44161 known product, for example a bottle of drink, sleep is defined by the code, which, using the processing unit provides one-time access to a particular Web Internet site, such as a video game. However, due to the monotony of the proposed additional useful effect is very slight stimulus.

The basis of the present invention is the task, which is to expand the accompanying consumer goods additional useful effect and make it available to any consumer.

This problem is solved in the method of the aforementioned type, according to the invention, by the fact that in a public data network has the repository of programs that can be accessed by individual code, using the individual code from a repository of programs select the program that runs the selected program remains available for a certain period of time, and after a certain number of accesses individual code is blocked for further access.

According to the method corresponding to the invention, the purchaser of consumer goods personalised code, for example in the form of printed alphanumeric code, with which the buyer is a consumer product as a user with the appropriate processing unit to access the repository programs in the public network re the ACI data, in particular in the Internet. This can be done, for example, thus, what is called a pre-defined indicated by a code address, which allows you to access the Web site and by entering the unique code into the device, you can access a specified storage programs. Automatically selected and a running program from among the programs offered then remains available for a certain time, for example within 30 minutes, so that you can within a certain time to use proposed in the form of a surprise program. After a certain number of accesses, preferably after a single access, individual code for further access is denied.

Especially preferred is a method according to the invention, when the access to the storage by the consumer in an interactive mode requested personal data and depending on reported personal data of a corresponding program. Necessary personal data may include, in particular, information about the age of the user, in order, therefore, to offer a program in accordance with age. In addition, you can also receive information about the interests, in order to offer a variety of programs, which will mainly be instructive, or annonomous passive entertainment, or mainly designed for active participation in the game. In this regard, the program can refer to a specific group of programs, and group selection programs will be consistent with the information received from the user. The choice of programs within a specific group of programs can be implemented by a program of random selection at each access or, alternatively, may be pre-defined through the use of individual code. In the first case, it is possible that the user may be provided, for example, access to the same game to exceed the previously achieved effect. So at the end of the access may be prompted for the user password, with which subsequent accesses can be called the same program (same game).

For sale a consumer product is highly advisable that along with the code provided other additional useful effect, as not all buyers have a processing unit to implement additional useful effect that can be obtained by using code. Another useful effect can be represented in a known manner in the form of small toys placed in the container, which is in consumer goods, in which it is also advisable to put the code.

Based on the above the second formulation of the problem of consumer goods of the above type, according to the invention, characterized in that the individual code contains code data to select the program from the storage of programs, so that only the selected program may be available to the consumer.

It is particularly expedient, if the individual code contains additional identification data, which allow you to block individual code after a single use key parameters.

Other preferred characteristics of consumer goods, corresponding to the invention described described preferred variant of the method according to the invention.

To implement the method corresponding to the invention, also need a database to work in a public data network, access to which is usually provided by a unique code containing code data for access database and additional identification data, and the data Bank, according to the invention, characterized in that by using the individual code selects the program from the storage of programs, data Bank so that the selected program can be run at a certain time and that individual code is automatically locked after a certain number of accesses.

Data Bank, according to the invention, offers DOS the UE to a specific program using the individual code or alternatively, opens when using the individual codes only access to the proposed programs, and the choice of the proposed program is carried out through programs of choice, which can be used the random number generator.

In a preferred embodiment, before the program starts the dialog initialization, during which the requested user data, and the proposed program is selected depending on the communicated user data.

Expedient way this is done so that when using the individual codes in the data Bank is requested program from the program group, and select group of programs is defined on the basis of reported data.

Data Bank, according to the invention, preferably contains a mass storage device used and, therefore, blocked individual codes. In addition, there may be provided a storage device for personal passwords that meet the program is invoked by entering the password. Thus, when a new access to the proposed program through the new code by entering the password, you can call a certain, previously called the program, for example, to improve precedes the outcome of the game.

Data Bank, coz the ACLs to the invention, formed in isolation, without links with other offers. This allows strict control over the data Bank, which is required, especially if access to the data Bank can also get the younger children.

Below the invention is explained in more detail in the example implementation. When purchase consumer goods, such as chocolate eggs, the buyer gets in the chocolate egg capsule, which is printed alphanumeric code number type lottery ticket and preferably normal to present a small toy. Preferably together with an alphanumeric code given to a particular Internet address of the manufacturer of consumer goods. With the appropriate processing unit, such as a personal computer with Internet access, you can enter a web address. Appears on the portal page, which may be accompanied by a special piece.

Walk through the portal page is accompanied by a survey of personal data, in particular age, it was stated (by mouse click), respectively, one of the four age groups. Four age groups can, for example, be the following: 3-6 years 7-11 years 12-18 years old, older than 18 years.

Next is a survey about the nature of the surprise, which it is desirable to obtain the form of the proposed program. The following types of: video games, cartoons, documents, discovery, news.

On the basis of a select group of programs and information about age group is the choice of programs related to the corresponding program group, and the choice could be made using the program select Bank data, for example a random number generator, or is set by individual code.

Due to Internet site is a closed site, no links to other Internet sites that are protected from making someone else's information. In addition, the Internet site is protected in the sense that it is impossible to load a program or part of the program, including pictures or music on a personal computer.

After selecting a specific program this program can be used for a limited time, for example 30 minutes. After the program is indicated, in particular for young people and adults the opportunity to enter a personal password so that the next access to the Internet again to call a specific program. In this case the password is, for example, the priority before the program select Bank data.

So, you can re-call video games with incomplete or insufficiently successful outcome, so that, if possible, to improve the result obtained in this video game.

Uncontrolled repetition dostopiti assistance received one individual code may be prohibited by the data Bank, since the data Bank has a storage device already used for individual codes so that with the introduction of individual code are compared with the codes stored in memory. If an individual code is already marked in the storage device as "used"code, you thereby set retry access. Access in this case is rejected by the data Bank. Of course, for each individual code may be allowed a certain number of accesses. In this case, the codes used are marked in the storage device accordingly the number of the used approaches. Denial of access occurs if you have already used the maximum number of tolerances.

The described invention provides a new way to use data Bank programs in a public data network based on the described stand-alone execution of a data Bank and severely restricted access to Bank data.

1. The method of implementation of the additional benefits when purchasing a consumer product designed primarily for the implementation of the main beneficial effect, in particular a food product, in which to implement additional beneficial effects of the individual code, which provides vozmoznotsja to public data networks by means of the appropriate device data characterized in that in a public data network has the repository of programs that can be accessed through the individual code, using the individual code from a repository of programs select a program, while running the selected program remains available for a certain period of time and after a certain number of accesses individual code is blocked for further access.

2. The method according to claim 1, characterized in that before you can access the store by the consumer in an interactive mode requested personal data and, depending on the entered personal data of a corresponding program.

3. The method according to claim 2, characterized in that the programs are divided into program group and select group of programs is defined in accordance with the communicated user data.

4. The method according to any one of claims 1 to 3, characterized in that the program selection is predetermined individual code.

5. The method according to claim 1, wherein the code is further useful effect.

6. The method according to claim 5, characterized in that the additional beneficial effect is realized in the form of small toys in containers placed in consumer goods.

7. The method according to claim 6, characterized in that the code in writing also fits the container.

8. The method according to claim 1, characterized in that after a single access to the proposed program of individual code blocks.

9. Consumer product with the main beneficial effect, in particular a food product, and an additional beneficial effect, in particular in the form of games, for which additional useful effect contains a unique code, which by the code data provides limited access to the data network via the processing unit with access to a public data network, wherein the private code contains code data for program selection in store programs, so that the user can be provided access only to the selected program.

10. Consumer product according to claim 9, characterized in that the individual code contains additional identification data, which allow you to block individual code after using the code data.

11. Consumer product according to claim 9 or 10, characterized in that with the code contains the object for the implementation of the other additional useful effect.

12. Consumer product according to claim 9, wherein the consumer product contains the capacity to implement additional useful effect, characterized in that the code in writing the place is mentioned in the tank.

13. Consumer product according to claim 11 or 12, characterized in that the object to implement other additional useful effect is also placed in the container.

14. Bank data for use in a public data network, which can be accessed using the unique code provided with the purchase of a consumer product aimed at the implementation of the first main beneficial effect, to implement additional useful effect, and mentioned the code contains code access data in the database and additional identification data, wherein using the individual code selects a program from the storage of program data Bank so that the selected program can be run at a certain time, with an individual code is automatically locked after a certain number of tolerances.

15. Data Bank on 14, characterized in that after a single admission to the proposed program of individual code is automatically locked.

16. Data Bank on 14 or 15, characterized in that the tolerance is provided to the program, certain individual code.

17. Data Bank on 14 or 15, characterized in that through the individual code provides access to the proposed programs, PR is the choice of the proposed program is carried out automatically using the program selection.

18. Data Bank on 14, characterized in that before the program starts the dialog initialization for receiving user data, while the proposed program is selected depending on the communicated user data.

19. Data Bank on p, characterized in that when using the individual codes in the data Bank is requested each time the program from the program group, in this group of programs is defined on the basis of reported data.

20. Data Bank on 14, characterized in that it contains a storage device for lockable individual codes.

21. Data Bank on 14, characterized in that it contains a storage device for personal passwords that meet the program requested when entering the password.

22. Data Bank on 14, characterized in that the data Bank is made isolated, without links with other proposals.

23. Data Bank on 14, characterized in that it is performed a copy-protected programs.



 

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